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Marketing Differentiation • Positioning • Branding  Being distinctive is critically important in today’s competitive programmatic and Development markets. Funders and the community are increasingly demanding, "Why should I contribute or continue to support your agency?" Potential consumers and their family members ask, "What makes you different from the other organizations in this area?" Governmental funding bodies more state than inquire, "What are your plans given reduced, delayed and rated reimbursement?" A critical part of the answer lies in innovative programs such as Fiore™ that produce compelling, unique results appealing to a wide audience of community members and funders. A disadvantaged population with so many odds stacked against it conquering one of the hottest-topic challenges in the world—losing weight and gaining preventative health—is simply stop-you-in-your-tracks newsworthy and heartwarming. Other important keys are an agency’s ongoing communication strategy and tactics. An image and story that make your organization recognizable and associated with effective results are critical. The Fiore tale as it unfolds in your organization, for both consumers and staff, is about as uplifting and inspiring as can be imagined. Fiore focuses on all of these dynamics. We help you leverage moments—of which there are an abundance—that grab and endear customers and their families to your organization. Using food, health, community integration and successes as the campaign anchors, Mainstay helps you develop marketing materials that you supply to critical stakeholders—for informational, PR, and/or resource-development purposes. Branding cements an agency’s innovative programs, success and appeal in stakeholders’ minds. One component of branding positions your company as being a proactive, one-of-a-kind resource. Are you providing a "custodial" service that the community does not appropriately recognize, or is your agency producing improved health and other unique outcomes that stand out, have societal impact, and have applicability beyond people with DD? It is obvious that the latter produces more fruitful outcomes for your agency as a whole. Fiore and our team of professionals help you activate and cultivate your differentiable position as a preeminent preventative health leader. |
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"I’d like to suggest that a key link in the social sectors is brand reputation – built upon tangible results and emotional share of heart – so potential supporters believe not only in your mission, but in your capacity to deliver on that mission."
Good to Great and the Social Sectors
by Jim Collins
by Jim Collins
